ABOUT US

Childhood is by far the most integral and vulnerable period in a person’s life. Happy childhood experiences are a lifetime treasure for any individual, since they lay a foundation for the future action; and stay captured as refreshing and joyous memories. It inevitably becomes the responsibility of the society to ensure that a friendly and supportive ecosystem is provided for growing children, especially in the burgeoning urban areas.

Most urban cities, in trying to fulfill the modern demands of infrastructure and automobile excess are eating up on the free and safe spaces for unrestricted childhood. Children have less cycling paths or play areas and more video games and TV channels. The closeness to nature, running around bare foot or on cycles, climbing up the trees, feeling safe in the neighborhood is completely losing out to technology and modern infrastructure.

To create “a Child friendly city” - a city which accords safety to the child; where the child has freedom to explore, derive fun and joy, has ample opportunity and builds happy memories for a lifetime. 

aProCh, a community based initiative was born out of this need for change. To fulfill the vision of aProCh, various initiatives were designed and implemented.
 

Team

  • Kiran Bir Sethi
    Kiran Bir Sethi
    Founder

    "aProCh" - a Protagonist in every Child was started in July 2007 by the Director of Riverside School Ms. Kiran Sethi. She was awarded the Ashoka Fellowship in 2008 for this initiative. She was also featured TED speaker at TED India 2009.

  • Kirti Zala
    Kirti Zala
    Co-ordinator

    Meet Eduhero Kirti - also known as Persipatient! On a typical day, you will find her feeling strongly about creating opportunities for Children to engage in free play; imagining different ways to add value to the community - especially children, making sure that aProCh doesn’t mean just fun but also learning. To achieve these objectives, she enthusiastically organises different initiatives like Street Smart, Parents of the Park, City on Cycles and Mov’ing Experience. She is always excited about adding value to the stakeholders and inspires them to take ownership of the vision of aProCh.

    When we met her stakeholder Mr. Neeraj from NGO Saath, this is what he had to say about her, “Kirtiben has provided an opportunity for children to experience and explore spaces outside their community. She is able to handle situations under pressure in calm and confident manner, making each experience beneficial for the child.

    Other stakeholder Mr. Soham Shukla from Spark Foundation adds “Her endurance and persistence for the idea is amazing and inspiring. Her dedication to make programs valuable and successful, her relationship building skills and continual support ensures partners are always motivated.”